The Art of Branding with Henry Steiner

Born in Vienna and raised in New York, Henry Steiner is an internationally renowned graphic designer who studied at Yale under Paul Rand before entering Sorbonne as a Fulbright scholar.

In 1964, Steiner established Steiner & Co in Hong Kong and it has since become one of the world’s leading design consultancies concentrating on branding and corporate identity, encompassing creative works in corporate identity programmes, naming, corporate literature, architectural graphics, publication design and banknotes. His clients include HSBC, Standard Chartered Bank, Hong Kong Jockey Club, Hongkong Land and Lane Crawford. His ubiquitous design can also be found in several series of banknotes for Hong Kong and coins for the Singapore Mint.

Steiner’s distinguished body of work led to professional recognition – as president of Alliance Graphique Internationale; fellow of the American Institute of Graphic Arts, the Chartered Society of Designers and the Hong Kong Designers Association; honorary member of Design Austria and member of the New York Art Directors Club. He was named Hong Kong Designer of the Year, and was included in Icograda’s "Masters of the 20th Century".

Awarded the Golden Decoration of Honour of the Republic of Austria as well as an Honorary Doctorate by Hong Kong Baptist University, Steiner is Honorary Professor at The University of Hong Kong’s School of Architecture and Hong Kong Polytechnic University’s School of Design. He is co-author of "Cross-Cultural Design: Communicating in the Global Marketplace" (Thames & Hudson 1995). A monograph, "Henry Steiner: Designer’s Life", in Chinese, was published in 1999.

In this lecture, Steiner will explain why creating a corporate identity is all about visual communication and cross-cultural inspiration. He will share his experience with special focus on analysis and the design process.